Timi Adolphus

How to Sell to Nigerians: The Psychological Triggers That Make Nigerians Buy Fast

The Nigerian audience is uniquely distinct, but many marketers try to use a foreign template to sell to them. Such a strategy isn’t just ineffective but can lead to failure in marketing. It is not because the Nigerian market is difficult to infiltrate, but because Nigeria is an emotionally driven, identity-driven, and hope-driven market. The

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Digital Marketing

7 Common PPC Mistakes That Waste Your Ad Budget and How to Fix Them

Running a PPC campaign can be an effective method for generating leads and driving conversions. With precision targeting that narrows ads to demographics and psychographics to maximize various campaign goals, many companies still burn through their budgets without seeing the desired results. If your business relies on paid advertising, you must know that every wasted

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Digital Marketing

Google Ads Match Types Explained: Beginner’s Playbook to Stop Wasting Money

While advertising on Google is a smart strategy to maintain visibility and position your business in the eyes of potential and existing customers, there are other factors to consider. A little optimization here and there is important, and keyword research is the right way to reach the intended audience. To prevent useless clicks and save

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Digital Marketing
How to start affiliate marketing in Nigeria

How to Start Affiliate Marketing in Nigeria Even if You’re Broke and Clueless

Are you tired of being broke but eager to make money online through affiliate marketing? Do you find affiliate marketing overwhelming or difficult to understand? If so, there’s no need to worry; you’ve come to the right place. In this post, I will show you how easy the concept of affiliate marketing is and also

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Affiliate Marketing
Grammarly Review 2025

Grammarly Review 2025: A Comprehensive Guide to the Ultimate Writing Assistant

I first discovered Grammarly in 2023 when I ventured into KDP as an indie author, and since then, it has become my writing buddy. I fell in love with the UI design but also discovered there was more I could do with it. As I continued using it, I began to see how essential writing

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Writing Resources

Affiliate Marketing Without a Website: The Essential Beginner Guide 2025

You’ve heard affiliate marketing is a great way to make money online. You may have even seen screenshots of earnings posted and attributed to affiliate marketing, and now you have decided to try affiliate marketing. But the problem is you do not have a website, but what if I tell you that you do not

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Affiliate Marketing

Why YouTube is Chasing Down AI Videos With a Sledgehammer | July 2025 Monetization Update

YouTube has announced a major update to its partner program with regard to AI-generated content deemed inauthentic. In summary, YouTube is targeting low-effort, repetitive, and mass-produced content on its platform starting July 15. Content that falls within the description will no longer be eligible for monetization. “Of course, there has been a lot of misinformation

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Digital Marketing