Digital Marketing

7 Common PPC Mistakes That Waste Your Ad Budget and How to Fix Them

Digital Marketing /

Running a PPC campaign can be an effective method for generating leads and driving conversions. With precision targeting that narrows ads to demographics and psychographics to maximize various campaign goals, many companies still burn through their budgets without seeing the desired results. If your business relies on paid advertising, you must know that every wasted […]

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Digital Marketing

Google Ads Match Types Explained: Beginner’s Playbook to Stop Wasting Money

Digital Marketing /

While advertising on Google is a smart strategy to maintain visibility and position your business in the eyes of potential and existing customers, there are other factors to consider. A little optimization here and there is important, and keyword research is the right way to reach the intended audience. To prevent useless clicks and save

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Digital Marketing

Why YouTube is Chasing Down AI Videos With a Sledgehammer | July 2025 Monetization Update

Digital Marketing /

YouTube has announced a major update to its partner program with regard to AI-generated content deemed inauthentic. In summary, YouTube is targeting low-effort, repetitive, and mass-produced content on its platform starting July 15. Content that falls within the description will no longer be eligible for monetization. “Of course, there has been a lot of misinformation

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Digital Marketing

How Google Ads Helped Emeka Find the Right Blender – And Why It Matters for Businesses

Digital Marketing /

Emeka finally moves into his new apartment. Filled with excitement, he envisioned himself as the kitchen boss, smoothies in the early hours, pepper soup at midday, but there was a problem. No blender. He asked his friends to recommend a good one. “Get the one from Taiwan. It’s durable.” Eze suggested, “Ada, who had eyes

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Digital Marketing

Digital Marketing: Master Traffic, Email Marketing and Growth Strategy

Digital Marketing /

We live in a time where almost everyone uses the internet. From simple shopping experiences to relaxation and business communications, the online space is where most of our time is spent. Statistics have already shown that as of February 2025, 5.56 billion people have used the internet. To further consolidate the importance of the digital

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Digital Marketing