Google has officially introduced a new feature that automatically links YouTube channels with Google Ads accounts. If you suddenly notice that your YouTube account has been linked to a Google account you didn’t sign in with, you’re not alone. This new behavior by Google raises concerns for users worldwide, from creators to casual viewers to […]
As a beginner, it is easy to feel that digital marketing is complex. Many people initially see digital marketing as confusing, and it’s perfectly ok to feel that way. However, after this post, you will understand how straightforward the concept of digital marketing is. I promise to keep things simple so you will understand that
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Digital MarketingThe Nigerian audience is uniquely distinct, but many marketers try to use a foreign template to sell to them. Such a strategy isn’t just ineffective but can lead to failure in marketing. It is not because the Nigerian market is difficult to infiltrate, but because Nigeria is an emotionally driven, identity-driven, and hope-driven market. The
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Digital MarketingAre your Systeme.io emails getting kicked in the butt and landing in the spam folder instead of getting straight to your recipients’ inboxes? If that is the case, the problem isn’t with your account, but your domain authentication. What is Domain Authentication? Domain authentication is a process of verifying whether an email message is linked
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Digital MarketingRunning a PPC campaign can be an effective method for generating leads and driving conversions. With precision targeting that narrows ads to demographics and psychographics to maximize various campaign goals, many companies still burn through their budgets without seeing the desired results. If your business relies on paid advertising, you must know that every wasted
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Digital MarketingWhile advertising on Google is a smart strategy to maintain visibility and position your business in the eyes of potential and existing customers, there are other factors to consider. A little optimization here and there is important, and keyword research is the right way to reach the intended audience. To prevent useless clicks and save
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Digital MarketingYouTube has announced a major update to its partner program with regard to AI-generated content deemed inauthentic. In summary, YouTube is targeting low-effort, repetitive, and mass-produced content on its platform starting July 15. Content that falls within the description will no longer be eligible for monetization. “Of course, there has been a lot of misinformation
Emeka finally moves into his new apartment. Filled with excitement, he envisioned himself as the kitchen boss, smoothies in the early hours, pepper soup at midday, but there was a problem. No blender. He asked his friends to recommend a good one. “Get the one from Taiwan. It’s durable.” Eze suggested, “Ada, who had eyes
How Google Ads Helped Emeka Find the Right Blender – And Why It Matters for Businesses Read More »
Digital MarketingIn today’s digital world, the battle for online visibility is fiercer than ever. With millions of pieces of content already contending for the top spot, it’s getting more challenging for writers and brands to stand out. Even as Google keeps rolling out updates, writers are faced with the dilemma of optimizing content for SEO or
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Digital MarketingWe live in a time where almost everyone uses the internet. From simple shopping experiences to relaxation and business communications, the online space is where most of our time is spent. Statistics have already shown that as of February 2025, 5.56 billion people have used the internet. To further consolidate the importance of the digital
Digital Marketing: Master Traffic, Email Marketing and Growth Strategy Read More »
Digital Marketing