Digital Marketing

Why YouTube is Chasing Down AI Videos With a Sledgehammer | July 2025 Monetization Update

YouTube has announced a major update to its partner program with regard to AI-generated content deemed inauthentic. In summary, YouTube is targeting low-effort, repetitive, and mass-produced content on its platform starting July 15. Content that falls within the description will no longer be eligible for monetization. “Of course, there has been a lot of misinformation […]

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Digital Marketing

How Google Ads Helped Emeka Find the Right Blender – And Why It Matters for Businesses

Emeka finally moves into his new apartment. Filled with excitement, he envisioned himself as the kitchen boss, smoothies in the early hours, pepper soup at midday, but there was a problem. No blender. He asked his friends to recommend a good one. “Get the one from Taiwan. It’s durable.” Eze suggested, “Ada, who had eyes

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Digital Marketing

Digital Marketing: Master Traffic, Email Marketing and Growth Strategy

We live in a time where almost everyone uses the internet. From simple shopping experiences to relaxation and business communications, the online space is where most of our time is spent. Statistics have already shown that as of February 2025, 5.56 billion people have used the internet. To further consolidate the importance of the digital

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Digital Marketing